Project Breakdown
As the Marketing Material Designer for OMS Organics, I was tasked with creating a cohesive set of assets for their website, social media platforms, and print materials. The goal was to effectively communicate with their target audience: cannabis and tobacco users interested in healthier alternatives.
Project Overview: My role involved selecting the most impactful photos from a large collection, strategically using half for the OMS Organics website and the other half for crafting unique social media and print assets. These materials needed to be visually appealing, aligned with the brand’s message, and capable of reaching a wide audience.
Challenges: One of the major challenges of this project was the tight timetable, coupled with multiple shifts in direction from the client. These changes required adaptability and quick decision-making to ensure that the final materials met the brand’s standards and deadlines.
Impact: The marketing materials I developed played a significant role in expanding the brand's presence. The print assets, in particular, were successfully placed in various stores and shops across multiple cities, helping OMS Organics reach a broader audience and enhance its visibility in the market.
Conclusion: The project highlighted my ability to create effective marketing materials under tight deadlines and evolving client expectations. The results not only met but exceeded expectations, contributing to the growth and reach of OMS Organics in a competitive market.
For OMS Organics, I designed marketing materials for social media, print, and the company’s website. By carefully selecting the best photos from a wide selection, I created assets that resonated with their target audience—cannabis and tobacco users seeking healthier options. Despite tight deadlines and shifting client directions, the work successfully expanded OMS Organics' reach, leading to the placement of printed materials in shops across multiple cities.
