As the Lead Designer and Creative Director for the Purple Block Party, I led a creative team in crafting the event’s visual identity, including the logo, branding, and promotional materials. I directed both print and digital assets, such as stage banners, tickets, wristbands, social media content, and videos. Our digital content averaged 8,000 engagements per post, with one post reaching over 24,000 people within 24 hours. The event sold over 1,500 tickets and received rave reviews, leading to requests for it to become an annual tradition.

Collaborating closely with the founder, Sohje, I developed the logo for Audrey's Cabinet using her handwriting and sketches. As the lead and sole designer, I crafted the brand’s visual identity, including textured labels for products and web and social media assets. My work was grounded in thorough research on skincare branding and organic/vegan iconography, ensuring the brand resonated with its target audience. Audrey's Cabinet, a pandemic-born startup, is steadily growing with a unique, handcrafted aesthetic.

I collaborated with TalentTechPR on several design projects, each tailored to unique client needs. My work included creating web assets and a gift card holder for CollabWork, designing an event ticket and map for Qualifi, and developing an event banner and promo video for TalentToke. Additionally, I crafted event invitations and a dinner night flyer for Fountain, as well as event invitations and standing banners for Gr8People & JobPixel. Each project required a tailored approach, ensuring that the final designs aligned with the specific brand identities and event goals.

Since the summer of 2022, I have collaborated with Brandon "Scoop B" Robinson on a wide range of projects, beginning with social media graphics for a small event and expanding to include an EPK, business cards, upcoming events materials, and graphics for interviews with high-profile figures like Canelo Alvarez and Ice Cube. My work has played a key role in enhancing his brand presence and promoting major events and interviews.

Since November 2021, I have been a part of a small, dedicated team at NewsNation, working to grow a major news network. My role focuses on enhancing visual storytelling by creating engaging news graphics and logos for daily national broadcasts. I also led the standardization and update of design templates, improving brand consistency and streamlining production workflows. Additionally, I optimized the design process and provided comprehensive training to designers and producers on brand standards, ensuring quality and compliance across the team.

For OMS Organics, I designed marketing materials for social media, print, and the company’s website. By carefully selecting the best photos from a wide selection, I created assets that resonated with their target audience—cannabis and tobacco users seeking healthier options. Despite tight deadlines and shifting client directions, the work successfully expanded OMS Organics' reach, leading to the placement of printed materials in shops across multiple cities.